We believe that boutique agencies – which specialize in a variety of fields and, above all, in entrepreneurship – are ideally positioned to capitalize on new developments. New agencies, in particular, will have to increasingly integrate their online and offline activities. Social media play a key role in this process, and 'mobile' technology will only add to it.

Agencies have to integrate all these new technologies and specialisms into their existing organizational structures and modes of operation. Large agencies, in particular, will face difficulties since they will not be able to implement these technologies as quickly as smaller agencies. Working together with consumers will become increasingly important in the search for relevance and closeness.

Is your large advertising agency having trouble keeping track of these developments? If you are considering having one agency handle your commercials, advertisements, social media and event activations, give Jur Baart a call at the following telephone number to discuss these matters with him over a delicious cup of coffee:
+31 (0)20 40 80 774