Shimano (Wear Out Parts)


Your racing bike or mountain bike drives best on #newbikeday. The day it comes out of its box or when the dealer hands it over. Riders post their new ride online and on social channels with the hashtag #newbikeday. But there’s always the second day and that’s why it’s important to maintain it well. And that’s achieved with Shimano Wear Out Parts. That way, everyday is #newbikeday.

Fitzroy created 3 films for each category; on the road, mtb and urban/e-bike for an Europe wide campaign. The campaign films were converted to social formats, ads, point of sale material etc.